Audience research

Audience Research

Audience research is a important part of any media company's work. They use questionnaires, focus groups, pre film screenings and spend a great deal of time and money finding out who would be interested in their product.

I have learned how audiences absorb media and are categorised.

Group A
1. lawyers
2. Doctors
3. Scientists
4. Well Paid professionals

Group B
1. Teachers
2. Middle management
3. Fairly well paid professionals

Group C1
Junior management
bank clerks
nurses
'White collar professionals'

Group C2
1. electrians
2. Plumbers
3. carpenters
4. 'Blue collar professionals'

Group D
 Manual workers like:
1. Drivers
2. post sorters

Group E
1. Students
2. Unemployed
3.Pensioners