Research Methods

Research Methods

We measure media in a variety of ways, some methods include, subscriptions, sales, ratings and figures.

NRS  (National Readership Survey) -http://www.nrs.co.uk/
The National Readership Survey was established in 1956 and today provides the most authoritative and valued audience research in use for print advertising trading in the UK. The survey covers over 250 of Britain’s major newspapers and magazines, showing the size and nature of the audiences they achieve. In a dynamic and changing digital media age, NRS was introduced in September 2012 to provide a unique measure of combined print and online audiences.

ABC (American Broadcasting Company) - http://abc.go.com/the
Information -

http://www.princeton.edu/~achaney/tmve/wiki100k/docs/American_Broadcasting_Company.htmlhttp://en.wikipedia.org/wiki/American_Broadcasting_Company

BARB (Broadcasting Audience Research Baord) - http://www.barb.co.uk/
Information -

BARB was set up in 1981 to provide the industry standard television audience measurement service for broadcasters and the advertising industry. BARB is owned by BBC, ITV, Channel 4, Channel 5, BSkyB
that our users want, including the production of audience viewing figures.
http://en.wikipedia.org/wiki/BARB

• Facebook
• Twitter
• Views on YouTube
• Online forums

Quantitive research: E.g questionnaires

• Number based
• Closed questions
• Very Factual

Qualitative research: E.g Interviews, focus groups

• Analysis of existing products
• open questions to gather opinions
• individual preferences

Audience Engagement - This describes how an audience interacts with media text. Different people react in different ways to the same text.

Audience Expectations - These are the ideas that an audience have in advance of a film or media text. This particularly applies to genre pieces. Don't forget continually play with or go against audience expectations.