Genres function according to a set of rules and conventions, which govern their capacity and range. They respond to these rules and conventions by developing formulas and patterns (paradigms) Over time, these formulas and patterns may acquire not only typical, but even archetypal force, dominating ways of seeing and of representing the world around us.
PARADIGM - The overall pattern created by a film that helps categorise it.
CONVENTION - The individual elements which help specify which genre the fill belongs to, E.g. the convention of action. - weapons, explosions, car chase.
Paradigms are broken down into iconography, structure and theme
Iconography - The main symbols and signs that you see or hear.#
Theme - the ideas and thoughts in the film
Structure - The was the film, writing is put together.
We have genre so we can select what type of film we wan to watch!
Genre originated from books.#
The USA was the first group to use genre, like Hollywood in the 1920's/30's
Why We Categorise Films
Hollywood in the 1920's/30's was the first place to use genre in film when the major studios were developed. Film produces wanted ways to attract people and make a profit. So they established what kinds of iflm people liked to watch and produced them in large numbers. Marketers could also give films a label so that audiences knew what film sot expect, therefore getting them to visit the cinema. genres became formulas of predictable convention that audiences liked.
Audiences - Retailers also Certain genres are often made for specific audiences, of certain ages and genders in society. people have a certain expectation of going to see a film judging on the genre they have chosen, its the marketing responsibility to produce the films their audience expects to see, through the conventions they watch.
The Positives and Negatives of genre
On one hand, rigorous conformidity to established conventions (or paradigms) while giving the audience what they want, can actually lead to stagnation of a genre as "they are all the same" judgment passed.
Some films are subversive which means that they go against what you expect to see from a typical film. A good example of this was how Westerns have developed in order to keep attracting audiences, and surviving as a film genre.
Mediaknowitall website : http://www.mediaknowall.com/as_alevel/alevel.php
MediaEdu website: http://media.edusites.co.uk/
Iconography
Iconography - http://en.wikipedia.org/wiki/Iconography
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